Washed Ashore | Swirl, 2011

SF Addy Awards Silver—Interactive Media

To expand awareness of its mission to restore a healthy ocean, The Marine Mammal Center's hosted “Washed Ashore”, a sculpture exhibit made from garbage collected from the shores of the Pacific.

Swirl brought the exhibit online, utilizing similarly trashy elements to build a dynamic microsite and educate users about the exhibit and the wider problem of our polluted waterways. The built-in Garbage Gram app allowed users to create their own ocean art from virtual garbage, to share through Facebook.

The digital and outdoor campaign resulted in a 30% visitation increase.