Good Feels Good | Edelman, 2015-16

We helped our audience reimagine just how good the new iced tea experience at Starbucks' could be. Our four strategic pillars leaned into Crave-worthy Flavors, Breakthrough Innovation, Depicting Tea in a New Light, and establishing tea as an Uplifting Ritual.

What happens when a 🍋 and mango high five. #MangoBlackTeaLemonade #MBTL #Teavana

A post shared by Starbucks Coffee ☕ (@starbucks) on Jul 28, 2016 at 9:24am PDT

Checkmate, summer. #BerrySangria #Teavana

A post shared by Starbucks Coffee ☕ (@starbucks) on Aug 10, 2016 at 12:15pm PDT

Peach and lemon conga line. Dance the dance of summertime. 🍑🍋💃 #PGTL #PeachGreenTeaLemonade #Teavana

A post shared by Starbucks Coffee ☕ (@starbucks) on Jul 20, 2016 at 12:48pm PDT

Everytime a #MangoBlackTeaLemonade and a #PeachGreenTeaLemonade cheers, a fairy gets its bubble wand. #Teavana

A post shared by Starbucks Coffee ☕ (@starbucks) on Aug 22, 2016 at 11:28am PDT

May flowers be your floaties in the pool party of life. 🌸 ✨🌸 #IcedTeaInfusions 🌸 ✨🌸

A post shared by Starbucks Coffee ☕ (@starbucks) on Aug 15, 2017 at 9:58am PDT

A sip with a smile. 😃 #StrawberryGreenTea #PineappleBlackTea #IcedTeaInfusions

A post shared by Starbucks Coffee ☕ (@starbucks) on Aug 9, 2017 at 9:39am PDT

Buy an iced tea, get one free for a friend. Share a moment of yum on #NationalIcedTeaDay (US only, June 10). #pinkiesup

A post shared by Starbucks Coffee ☕ (@starbucks) on Jun 10, 2016 at 6:00am PDT