Bags Fly Free | GSD&M, 2010

Airport billboards for the launch of Southwest Air's no famous Bags Fly Free campaign. 

Campaign survey results:

90 percent liked the ad

84 percent agreed that "It tells me the brand is not like other brands"

73 percent agreed that "It motivates me to choose this brand over other ones"

84 percent had a higher perception of Southwest based on seeing the ad