Nariño 70 Cold Brew | Edelman

Starbucks approached us to help them reach millennial males, a group who grew up on Starbucks but has outgrown the Frappuccinos of their youth, and feel the brand no longer speaks to them.

Buoyed by the strategic insight that this target reacts to pop-science and humor, we created a tongue-and-cheek user Cold Brew User guide.

Our Canvas was 88% more efficient at getting millennial males to click into the canvas experience when compared to the 2016 Cold Coffee Canvas.